COMMUNICATION

COMMUNICATION

Good to print

Good to print

What does good to print mean ?

In the printing business, the press proof is the last step before printing : a simulation of printing is done and showed to the customer.

He needs to check the conformity of the layout, the texts, and the pictures.

The customer can ask for adjustments and modifications. A new press proof will then be presented to him.

When everything is perfect, the client have to sign the proof and attach the mention "good to print".

The proof become a contractual paper, it indicates the approbation of the customer and commits the printer to achieve the customers expectations.

Specifications

Specifications

What do specifications mean ? 

A specification is a document which has to be respected while conceiving a project.

The technical part of the specification is limited to the listing of technical constraints. The functional part is limited to the listing of the various duties of the project, what does it correspond to, the target and what duties can be add to it.

This organisation ease the inspection of the bid solicitation answers for the project.

Graphic Charter

Graphic Charter

What is a graphic charter ? 

The graphic charter is a document that contain the integrality of the ground rules concerning the graphic signs that form the graphic identity of an organization, a project or a firm.

The graphic identity stays untouched regardless of the graphic creation, in order for the project to be relevant and coherent.

It was initiate to help the customers to identify easily the issuer of any message.

Hexadecimal Code

 

Hexadecimal Code

What is the hexadecimal code ?

The HTML colors are defined by 3 hexadecimal numbers, representing the Red, Green and Blue shades of the chosen color.

Thus, the encoding syntaxe of a color in HTML is : #RRGGBB respectively representing a hexadecimal number between 00 (darker) and FF (brighter) for the Red, Green, and the Blue.

This is the HTML colors code used for the web and the numerical world.

Pictures extensions

Pictures extensions

PNG/JPG/GIF/SVG ?

Those are the pictures extensions the most used for the web. Each one has a particular feature.

It is very simple : PNG is transparent, the ratio weight/quality is pretty important so the file is heavy, not compressed, and doesn't allow animations. It is often used for numeric.

JPG doesn't take into consideration the transparency, it is compressed and light.

GIF is an animation of pictures (not a video!) in the same file, taking the transparency into consideration and the quality. It is heavy in order to obtain a good quality.

SVG, increasingly used, is a vector format recognized by the browser. It allows the quality of an illustration (not a picture) and is really light. The transparency is taken into consideration but no animations are possible.

Vector shape

Vector shape

What is a vector shape ? 

A vector image can be resized without any quality loss, unlike a raster image.

A vector image is a numerical picture composed by individual geometric objects, each one defined by attributes (form, position, color, filling, visibility,...) and to whom we can applied various transformations.

Grid

Grid

What is a grid ? 

A grid is composed by axes, verticals and/or horizontals, separated by gutter allowing structuring the content.

It is important to not forget the externals and internals margins.

The grid is used as a frame to organize the page.

It is useful for the designer but also for the user.

Thanks to the grid we obtain a clearer and better page.

Infography

Infography

What is an infography ?

An infography is a visual representation of a complex subject.

The main goal of an infography is to transmit dense information through a visual support.

It is often a long poster, with diagram and bright colors. .

Logotype

 

Logotype

What is a logotype ?

A logotype is a graphic representation of a name, a brand, a product, a firm, an association, or other services.

The logo allows a brand to be known, to be recognize and to be distinguish from the other entity of the same sector.

It can be thanks to a color, a form, a typography...

It is recommended to keep a harmony trough all the communication means that the brand is going to use (business card, videos, websites, mobile applications,...)

CMJN/RGB

CMJN/RGB

What is the difference between CMJN and RVB ?

CMJN stands for "Cyan Magenta Yellow Black." These are the four basic colors used for printing color images.

Unlike RGB (red, green, blue), which is used for creating images on your computer screen, CMYK colors are "subtractive."

This means the colors get darker as you blend them together.

Golden ratio

Golden ratio

What is the golden ratio ?

The Golden ratio is a special number found by dividing a line into two parts so that the longer part divided by the smaller part is also equal to the whole length divided by the longer part.

In brief, it's a ratio that allows the designer to have a perfect homogeneity in a design or in an art production.

 

Pantone

Pantone

What is Pantone ?

This is a proprietary, standardized color system used across many industries in manufacturing, which describes colors by an allocated number.

The Pantone system is the standard language for color communication from designer to manufacturer to retailer to customer.

The word “Pantone” comes from the company that invented the system, Pantone Inc.

Business card/Correspondence card

Business card/Correspondence card

What is the difference between business card and correspondence card  ?

A business card is a card which features the name of your firm, product, job,... your name, your telephone number, your email, every personal info you want to give to people. You must not write on a business card

A correspondence card features the sender’s contact details either along the top or bottom of the card. The contact details are usually three lines of text, which include the sender’s name, address and phone number. The rest of the card is a blank space that is used to write a hand written message.

Pictogram

Pictogram

What is a pictogram ?

A pictogram is a schematic graphic representation.

It's universal and can be recognize by anyone.

Serif

Serif

What is a serif ?

In typography, a serif is the small extra stroke found at the end of the main vertical and horizontal strokes of some letters.

Some serifs are subtle and others are pronounced and obvious.

In some cases, serifs aid in the readability of a typeface.

The term "serif fonts" refers to any style of type that has serifs (fonts without serifs are called sans serif fonts.)

Serif fonts are extremely popular and have been around for many years.

Times Roman is one example of a serif font.

Bleed

Bleed

What is a bleed ?

In printing, bleed is printing that goes beyond the edge of where the sheet will be trimmed.

In other words, the bleed is the area to be trimmed off.

The bleed is the part on the side of a document that gives the printer a small amount of space to account for movement of the paper, and design inconsistencies.

Artwork and background colors often extend into the bleed area.

After trimming, the bleed ensures that no unprinted edges occur in the final trimmed document.

Typography

Typography

What does typography mean ?

Typography is the visual component of the written word.

It is the visual art of creating written words.

The typographical characters are gather by categories, then by typeface and finally by fonts.