MARKETING

MARKETING

Google AdWords

Google AdWords

What is Google AdWords ?

Google AdWords, AKA Google Ads, is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

Annoncer

Annoncer

What is an annoncer ?

An annoncer is a firm that invests with the goal to be famous and known. The annoncer is a person responsible for a brand or a product. He is in charge of the advertising campaign. 

Marketing campaign 

Marketing campaign 

What is a marketing campaign ?

A marketing campaign is the overview of all the marketing action implemented on a same period of time with the same goal and objective : promoting a particular product or a service.

Marketing operations can be : press relation, web, emailing, contest, sponsoring, event organization,...

Community Manager

Community Manager

What is a Community Manager ?

A community manager helps build, grow and manage a company’s or brand’s online communities.

Using analytics tools to monitor social media outlets, online forums and blogs, a community manager finds out what people are saying about a company or brand.

A community manager also engages with customers and fans, and uses social media and live events to help increase brand loyalty.

Cookie

 

Cookie

What is a Cookie ?

A cookie (called an Internet or Web cookie) is the term given to describe a type of message that is given to a Web browser by a Web server.

The main purpose of a cookie is to identify users and possibly prepare customized Web pages or to save site login information for you.

When you enter a Web site using cookies, you may be asked to fill out a form providing personal information; like your name, e-mail address, and interests.

This information is packaged into a cookie and sent to your Web browser, which then stores the information for later use.

Emaling

Emaling

What is Emailing ?

What is email marketing? Basically the use of email to promote products and/or services.

But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients.

Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc.

It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.

Google Analytics

Google Analytics

What is Google Analytics ?

Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic.

Simply put, Google Analytics puts several lines of tracking code into the code of your website.

The code records various activities of your users when they visit your website, along with the attributes (such as age, gender, interests) of those users.

It then sends all that information to the GA (Google Analytics) server once the user exits your website.

Inbound Marketing

Inbound Marketing

What is inbound marketing ?

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business.

How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content.

Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value.

And finally, you delight them by continuing to act as an empathetic advisor and expert.

Pixel Facebook

Pixel Facebook

What is the Facebook Pixel?

The Facebook pixel is code that you place on your website.

It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads.

Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action.

This allows you to improve your Facebook ad conversion rate and get better ROI.

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

SEA

 

SEA

What is SEA ?

SEA is a paid marketing model. Although it will do little to increase the natural rankings of your website, it is an effective means of generating traffic.

One of the most popular methods of SEA marketing is pay-per-click (PPC) ads, in which the advertiser pays the publisher every time an ad is clicked on.

These ads can appear in search engine results and, in Google, are characterized by their positioning at the top and right-hand side of the page.

SEO

SEO

What is SEO ?

The SEO is a natural indexing, it is use to optimize the visibility of a website in the browser search results.

Those technics are implemented with the only goal to improve the natural trafic of the website, which result in a better visibility of the brand and a raise of the turnover.

The goal is to improve the position of a website in the browser's results page. A good ranking is in the first page of the results.

The SEO is focus on creating organic results on the contrary of the SEA (Search Engine Advertising) which is going to improve the position of the website thanks to means that aren't free like sponsored links, advertising,...

SXO

SXO

What is SXO ?

Briefly stated, search experience optimization is a combination of search engine optimization and conversion rate optimization, but that is far too simple an explanation.

As suggested by the name, it focuses on the overall search experience for the user.

SXO is the use of various techniques to optimize the experience for the user, from search through conversion.

Marketing Strategy

Marketing Strategy

What is a marketing strategy ?

A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides.

The marketing strategy of a company contains the company’s value proposition, key marketing messages, information on the target customer and other high-level elements.

The marketing strategy informs the marketing plan, which is a document that lays out the types and timing of marketing activities.

A company’s marketing strategy should have a longer lifespan than any individual marketing plan as the strategy is where the value proposition and the key elements of a company’s brand reside. These things ideally do not shift very much over time.

Mobile operating system

Mobile operating system

What is a mobile operating system ?

A mobile operating system (OS) is software that allows smartphones, tablet PCs and other devices to run applications and programs.

A mobile OS typically starts up when a device powers on, presenting a screen with icons or tiles that present information and provide application access.

Mobile operating systems also manage cellular and wireless network connectivity, as well as phone access.

Rate of commitment

Rate of commitment 

What is the Facebook rate of commitment?

On Facebook, the rate of commitment represent the number of people that liked shared, commented, clicked on a post against the total number of people who saw the post.

This indicator allows to measure the interest of the user for a particular post.

Printout rate

Printout rate

What is the printout rate ?

The printout rate is an indicator available in the Adwords reports.

It allows to know the proportion of printout obtained against the maximal theoretical printout for a campaign.

Click-through rate

Click-through rate

What is the click-through rate ?

Click-through rate (CTR) is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement.

It is commonly used to measure the success of an online advertising campaign for a particular website as well as the effectiveness of email campaigns.